All-in-One Guides:SAP CRM guide
Using SAP CRM
Skip to chapter four if you've already deployed SAP CRM at your organization. In this section you'll find tips and techniques for the established SAP program, including best practices for using SAP CRM to drive marketing and sales departments.
SAP CRM for marketing:
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Gartner names the top marketing software vendors
06 Mar 2007
Article - Marketing Resource Management isn't just for the enterprise anymore and while Aprimo still leads the pack, CRM suite vendors and specialists are catching up.
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Choosing CRM software for marketing campaign management
Ask the Expert - In this expert tip, Paul Greenberg evaluates Siebel and SAP for marketing campaign management.
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SAP CRM sweetens Wrigley's trade promotion
26 May 2006
Article - An image overhaul, coupled with trade promotion management tools from SAP, has boosted the Wrigley Company to the top of the confectionery market.
SAP CRM for sales:
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mySAP CRM replaces Vantive at manufacturing firm
31 Jan 2007
Article - Bowe, Bell + Howell selected mySAP CRM to replace an old Vantive system thanks to a site visit and the promise of integrating GPS.
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Lincoln takes CRM on the road with SAP mobile
23 May 2006
Article - With a rollout of SAP for Mobile Sales and a tablet PC deployment, Lincoln Electric transformed its sales system and processes.
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SAP users flipping the switch on CRM
13 Aug 2004
Article - A recent report says SAP customers are at long last turning on the CRM functionality that they paid for. And they're largely glad they did it.
Tips and best practices for managing SAP CRM:
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Do I need financial software on top of SAP CRM?
Ask the Expert - Wondering if you need financial software with SAP CRM? Read this expert tip from Srini Katta.
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SAP CRM on-demand -- preview of Wave 3
Ask the Expert - SearchCRM.com's SAP expert compares open source software options, offers advice for a 30-member customer service team looking for help with customer disputes, inquiries and feedback management, and offers a preview of SAP's on-demand Wave 3 release,...
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SAP CRM: Sales strategy with SAP CRM 4.0
Chapter Download Library - Learn about sales functionality in mySAP CRM, including planning, implementation, and management activities, in this chapter from SAP PRESS.