All-in-One Guides:SAP CRM guide
Using SAP CRM
Skip to chapter four if you've already deployed SAP CRM at your organization. In this section you'll find tips and techniques for the established SAP program, including best practices for using SAP CRM to drive marketing and sales departments.
SAP CRM for marketing:
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Gartner names the top marketing software vendors
06 Mar 2007
Article - Marketing Resource Management isn't just for the enterprise anymore and while Aprimo still leads the pack, CRM suite vendors and specialists are catching up.
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Choosing CRM software for marketing campaign management
Ask the Expert - In this expert tip, Paul Greenberg evaluates Siebel and SAP for marketing campaign management.
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SAP CRM sweetens Wrigley's trade promotion
26 May 2006
Article - An image overhaul, coupled with trade promotion management tools from SAP, has boosted the Wrigley Company to the top of the confectionery market.
SAP CRM for sales:
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mySAP CRM replaces Vantive at manufacturing firm
31 Jan 2007
Article - Bowe, Bell + Howell selected mySAP CRM to replace an old Vantive system thanks to a site visit and the promise of integrating GPS.
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Gartner: Siebel leads SAP in sales force automation
25 Jul 2006
Article - Gartner names Siebel the leader in SFA technology, but the on-demand vendors and SAP are gaining ground.
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Lincoln takes CRM on the road with SAP mobile
23 May 2006
Article - With a rollout of SAP for Mobile Sales and a tablet PC deployment, Lincoln Electric transformed its sales system and processes.
Tips and best practices for managing SAP CRM:
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Transfer Outlook information to the CRM business workspace
Ask the Expert - In this expert tip, CRM expert Srini Katta describes how to transfer information from MS Exchange Outlook 2003 to the mySAP CRM 4.0 business workspace.
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Do I need financial software on top of SAP CRM?
Ask the Expert - Wondering if you need financial software with SAP CRM? Read this expert tip from Srini Katta.
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Mapping R/3 Account Groups and SAP CRM Roles
Checklist - SAP R/3 and SAP CRM customer master data are based on two different data models. That makes for some tricky mapping issues, but veteran CRM guru Srinivasa Katta has broken down the process into this easy step-by-step guide.
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