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Marketing tips for the established business

Skip to chapter five if you're already running a marketing program. In this section you'll find tips and techniques for the established marketer, including marketing news and industry reports plus case studies on effective marketing campaigns.



BROWSE SUBCATEGORIES:	Marketing news (20), Marketing case studies (12)


Marketing news: 1 - 3 of 20

Marketers tapping into social networks
Companies like Nike and the Indianapolis Colts are developing their own social networking sites to better connect with customers.

Pressure for metrics mounts on marketers
The CMO Council outlines the top 10 technology spending priorities for marketers as they face increasing pressure to justify spending.

CRM gaga for Google
Salesforce.com and NetSuite released applications today allowing users to track AdWords on Google by integrating it into their CRM system, the "holy grail of marketing," they say.

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Marketing case studies: 1 - 3 of 12

WWE wrestles with customer feedback marketing
Wrestling fans are helping the WWE determine story lines and self-segmenting the organization's marketing efforts with co-created content.

Dell takes marketing mobile
A campaign targeting college students via text messages has paid big dividends for Dell.

Mozilla a peer-to-peer marketing pioneer
It used to be called viral marketing. But the new iteration of creating buzz online and via email has been personalized and updated to capture customer information.

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