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Regulatory compliance



The third chapter in the marketing strategy All-in-One-Guide covers everything you need to know about regulatory compliance. Skip to this section if you're looking to align your marketing plans with regulations. You'll quickly get up to speed with the rules plus you'll learn how the Can Spam Act and the Do Not Call list will affect your marketing strategy.
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Fast Guide to Regulatory Compliance
(Presented by WhatIs.com)
WhatIs.com | 11 Mar 2004
What, me worry? Some marketers in dark on regulations
Reservoir Partners is among the first to calculate the impact that Can Spam and "do not call" are having on marketers. Surprisingly, some aren't even aware of the regulations.
Use Sarbanes-Oxley compliance as a catalyst to drive ROI
In order to achieve a positive ROI, a SOX compliance project must have net benefits that exceed the investment to achieve compliance, Tom Pisello advises in this expert tip. Learn more from SearchCRM.com's CRM ROI expert...
The privacy fallacy
Protecting customer privacy eats up costs, right? Actually, one consultant argues that, if you do it right, it might actually make you money.
Face-off: The Can Spam Act
They agree that spam is the most obscene four-letter word of the Internet Age. But they can't agree on how to fight it. TechTarget editors spar over the Can Spam Act.
Learn IT: How Spam Affects Email Marketing Campaigns
Learn an IT concept in 10 easy steps. Here's how it works: We give you a little background about the concept, a glossary to look up related terms, some outside reading, and a self-assessment quiz. You spend as much (or...
Experts: National antispam law might benefit marketers
As unbelievable as it sounds, the "can spam" measure might be a blessing to marketers coping with much tougher state laws.
'Do not call' list changes game for marketers
The new national "do not call" list deals another blow to telemarketers. On the bright side, it may usher in some new ways for businesses to harness technology for innovative marketing campaigns.
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