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Email marketing: The complete guide
This email marketing guide offers a look at common email marketing challenges and ways to meet those challenges. This chapter from "Total Email Marketing: Maximizing your results from integrated e-marketing" covers types... |
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Emotion and Reason in Consumer Behavior
Marketing and advertising practitioners have always used emotional and rational
appeals in promoting ideas, goods, and services. Learn how to create effective campaigns in this chapter download from Emotion and Reason... |
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Exploring customer behavior
Market-Driven Thinking provides tools for learning about how executives and customers think within marketplace contexts. This book asks how we actually go about thinking, examining this process and its influences... |
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Methods for marketing success
Get expert advice on how to improve your marketing strategy in this excerpt from Chapter 4, The Measure of Marketing from High Performance Marketing by Dr. Naras Eechambadi. |
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The top five sources of increased customer power
Learn how to advocate for customers and earn their trust in this chapter download. MIT professor Glen Urban will show you why you should do this, how you can do this, and what other leading edge companies are doing in... |
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Common customer service mistakes
As your number one asset, your customers hold tremendous power. Learn how to maximize and leverage your customer base for increased profitability and a stronger bottom line. |
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Marketing strategy: New ways to brainstorm
The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can't explain what they want. In this chapter download, you'll begin to understand how.... |
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