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The influencer marketing approach
This chapter from "Influencer Marketing" explains how marketing has changed and why marketers must now target influencers in the market in order to reach consumers. |
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Mobile marketing: Understanding the wireless world
Interested in learning more about mobile marketing? This chapter provides an overview of messaging, including four main messaging technologies: SMS, smart messaging, EMS and MMS. Learn how to use messaging as part of... |
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Building a customer-centric culture
This chapter from "Successful Direct Marketing Methods" focuses on building lasting customer relationships. Learn how to build a customer-centric culture within your organization and read case studies in relationship... |
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The solution selling technique
Learn about the solution selling technique and find out how an organization can begin to make the shift from product selling to solution selling in this chapter excerpt. The chapter also includes a complete sales process... |
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Using the sales process
Learn why it is important to identify and define the sales process for your salespeople in this chapter excerpt from "The New Solution Selling". Also, find out about the two different types of salespeople and discover... |
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Difficulties in selling and sales management
Learn about the difficulties in selling, sales management and executive management that are addressed in the solution selling sales process. This chapter lists the many challenges salespeople, sales managers and... |
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