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Business Case: CRM and customer service projects:
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CRM and customer service projects



It's important to understand the business drivers behind CRM before embarking on a customer relationship management or customer service project. In this ROI series, CRM experts will explain the benefits of CRM and call center initiatives how to use them in your organization.

NEWEST INSTALLMENT  
Outsourcing the call center: Building a business case (Outsourcing the call center)
CRM software upgrades: Building a business case (Software upgrades)
Customer satisfaction surveys: Building a business case (Customer surveys)


REMOTE CALL CENTER AGENTS




It's important to understand the business drivers behind remote, or at-home agents in the call center. Donna Fluss, call center expert, explains the benefits behind using remote agents to handle call center traffic.
LEARN MORE: REMOTE CALL CENTER AGENTS


OUTSOURCING THE CALL CENTER




Today more than ever, organizations are looking at outsourcing as a viable alternative to an on-site call center. In this business case, Richard Snow, VP and research director at Ventana Research, outlines some compelling reasons why outsourcing might be the right choice for your call center.
LEARN MORE: OUTSOURCING THE CALL CENTER


SAAS CRM




In this business case for Software as a Service (SaaS) CRM, contributor Dan Merriman outlines the questions an organization should ask when considering SaaS, or hosted CRM.
LEARN MORE: SAAS CRM


SELF SERVICE




There may be straightforward benefits to self service, but it is imperative to understand the true "gotchas" that can make self service technology work for your organization.
LEARN MORE: SELF SERVICE


SOFTWARE UPGRADES




Learn how CRM software upgrades are best implemented in this comprehensive look at building a business case for a CRM upgrade.
LEARN MORE: SOFTWARE UPGRADES


CUSTOMER SURVEYS




Satisfied customers stay with a company longer, spend more money, give better referrals, and cost less in ongoing support. In this business case you'll learn how effective customer surveys can improve customer satisfaction and provide significant cost savings for the organization.
LEARN MORE: CUSTOMER SURVEYS





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