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CRM and customer service projects
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Customer surveys: Business case






Satisfied customers stay with a company longer, spend more money, give better referrals, and cost less in ongoing support. In this business case you'll learn how effective customer surveys can improve customer satisfaction and provide significant cost savings for the organization.
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Customer satisfaction surveys: Building a business case
SearchCRM.com | 19 Feb 2007
GENERIC - In a recent study by Ventana Research, 79% of companies rated improving customer satisfaction as the No. 1 priority for their contact center. The challenge is to measure true customer satisfaction in repeatable and...
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