- August 25, 2015
Salesforce Lightning gets a facelift; Oracle Marketing Cloud buys Maxymiser.
- August 13, 2015
In an effort to make sales even easier, Salesforce has incorporated a Buy button into its Community Cloud.
- July 24, 2015
Oracle updates its Sales Cloud to increase sales; Infer announces new lead gen product; and Xactly Strategic Services aims to drive workforce management.
- July 17, 2015
In this book excerpt, consultant David Forbes advocates that companies focus on understanding what motivates consumers when marketing their products.
- July 01, 2015
While malls are dying, lifestyle centers could signal the next chapter for retail -- aided by mobile technologies.
- July 01, 2015
Service for Apps allows Salesforce Service Cloud users to embed live agent support and a knowledge base within their applications and other CRM news.
- June 18, 2015
Salesforce has unveiled Wave Analytics Apps to make crunching the numbers easier through tighter integration with Salesforce 1.
- June 17, 2015
Salesforce has released a new version of the Marketing Cloud, with a spruced-up Journey Builder, enabling marketers to tailor interactions with customers based on real-time behavior.
- June 12, 2015
As mobile e-commerce gathers steam, companies are struggling to make it a frictionless reality for customers and pain-free for themselves.
- June 08, 2015
A handful of companies are giving reps analytics tools to chase down promising leads, diagnose sales performance and forecast business opportunities.
- May 22, 2015
At the ICMI Contact Center Expo, users were interested in how to make their centers more efficient while serving customers in whatever channel they choose.
- May 14, 2015
Nordstrom is trying to bridge the gap between online and physical shopping experiences for its customers through Beacon technology.
- May 11, 2015
Analytics tools have been incorporated into various enterprise departments. So why are contact center analytics still considered novel rather than vital?
- May 08, 2015
Ken Kelly didn't plan on taking over his father's company. But a few classes in Microsoft Office paved the way to a multimillion-dollar small business.
- May 07, 2015
A startup that launched to great fanfare and venture capital attention started to crumble less than two years later. How did the CEO pick up the pieces?