- December 22, 2015
New CRM technologies such as the Internet of Things and native analytics apps piqued interest in 2015. But adoption of these technologies has yet to reach critical mass.
- December 17, 2015
While technologies like the Internet of Things are beginning to make their mark, they are still in the 'formative stages,' says an expert.
- December 17, 2015
As we look ahead to the 2016 IT trends to watch, one key CRM theme is marketing automation adoption, which is poised to grow, says an expert.
- December 16, 2015
A new partnership will bring the cloud file-sharing capability of Box to Salesforce.
- December 14, 2015
Marketers need to put customer experience at the center of content marketing strategy. Technology and process should take second place.
Sponsored by SolidFire - When a host server fails to deliver a sufficient level of IOPS, the solution is often to invest in solid-state storage. As many organizations have discovered, however, solid-state storage is a costly solution that may only temporarily correct the problem. Like any other storage technology, there is a limit to the number of IOPS that solid-state storage can deliver, and it is often only a matter of time before this limit is reached and the performance problems return. See More
Sponsored by SolidFire - IT leaders, developers and architects are acutely aware of the growing business requirement for continuous development of new solutions and IT services, and continuous improvement to existing ones. There is no shortage of advice on how to do so—some of it actually worth listening to. See More
Sponsored by SolidFire - Development success today is synonymous with upgrades and refinements that proceed apace, without performance interruptions and downtime for the rest of the organization. This continuum of IT service improvements is a requirement of today’s highly dynamic business environment, not just a nicety to keep the CIO off your back. You simply cannot continuously refine, upgrade and deploy while taking the system down to do so. See More
Sponsored by SolidFire - Is there an organization that doesn’t feel pressure to goose the pace of its development efforts? After all, the ability to do so can make all the difference between being first and being an also-ran in the race to get the latest and greatest IT services and solutions into the hands of customers and users. See More
- November 20, 2015
Updates to the Oracle Marketing Cloud aim to give marketers and salespeople more mobile customer engagement options, as well as testing capabilities for marketing content.
- November 11, 2015
Various marketing offerings received improvements at OpenWorld. The upgrades strive to better tailor messages to customers and prospects and cater to SMBs.
- November 11, 2015
Larry Ellison fired a shot across the bow, saying traditional companies like IBM and SAP are no longer competition for Oracle. An expert discusses cloud disruption in this podcast.
- October 27, 2015
Oracle's latest updates to its Marketing Cloud are designed to help marketers make better use of data to segment and target customers, as well as manage campaigns more efficiently.
- July 24, 2015
Oracle updates its Sales Cloud to increase sales; Infer announces new lead gen product; and Xactly Strategic Services aims to drive workforce management.
- July 17, 2015
In this book excerpt, consultant David Forbes advocates that companies focus on understanding what motivates consumers when marketing their products.
- July 01, 2015
While malls are dying, lifestyle centers could signal the next chapter for retail -- aided by mobile technologies.
- June 12, 2015
As mobile e-commerce gathers steam, companies are struggling to make it a frictionless reality for customers and pain-free for themselves.
- June 08, 2015
A handful of companies are giving reps analytics tools to chase down promising leads, diagnose sales performance and forecast business opportunities.
- May 22, 2015
At the ICMI Contact Center Expo, users were interested in how to make their centers more efficient while serving customers in whatever channel they choose.