- May 18, 2017
There are about 5,000 vendors in the marketing technology space, but you may need only about three for a complete martech stack. Here's how to choose the right ones.
- April 20, 2017
Certain segments, such as real estate or the cannabis industry, have unique regulations and specific customers that benefit from specialized CRM.
- March 31, 2017
With Sales Navigator enhancements, which include an enterprise edition, LinkedIn hopes to capitalize on sales reps' increasing use of social media as a sales tool.
- January 26, 2017
While it may be beneficial in the long run, creating AI software requires patience, investment and the right cast of employees. For one company, the investment paid off.
- November 18, 2016
Sales managers are constantly trying to squeeze more revenue out of sales reps, but these tactics can be counterproductive.
- September 29, 2016
Dynamics 365, like all Microsoft products, is expected to receive an AI upgrade as CEO Satya Nadella touts the 'democratizing of AI' for its services.
- June 27, 2016
Microsoft bought the LinkedIn database. How will the professional contacts data enhance existing information in Dynamics CRM?
- June 21, 2016
Starbucks succeeds with price changes thanks to a knowledgeable consumer engagement strategy, while Wal-Mart has struggled given a lack of customer understanding.
- June 16, 2016
There are a number of tools that help companies collect and analyze customer data behind the scenes, but the most valuable interactions may happen out in the open on social media.
- December 17, 2015
While technologies like the Internet of Things are beginning to make their mark, they are still in the 'formative stages,' says an expert.
- December 17, 2015
As we look ahead to the 2016 IT trends to watch, one key CRM theme is marketing automation adoption, which is poised to grow, says an expert.
- December 14, 2015
Marketers need to put customer experience at the center of content marketing strategy. Technology and process should take second place.
- July 17, 2015
In this book excerpt, consultant David Forbes advocates that companies focus on understanding what motivates consumers when marketing their products.
- June 08, 2015
A handful of companies are giving reps analytics tools to chase down promising leads, diagnose sales performance and forecast business opportunities.
- May 08, 2015
Ken Kelly didn't plan on taking over his father's company. But a few classes in Microsoft Office paved the way to a multimillion-dollar small business.