Customer data integration and CRM
- June 07, 2017
Companies selling to 27 European Union nations must monitor how the GDPR will affect marketing, as the EU creates new guidelines for CRM use of customer data.
- May 25, 2017
By partnering with multiple data monetization companies, The Weather Company is providing more data points to marketers and advertisers.
- March 31, 2017
With Sales Navigator enhancements, which include an enterprise edition, LinkedIn hopes to capitalize on sales reps' increasing use of social media as a sales tool.
- March 30, 2017
By offering an inexpensive cloud-based contact center product, Amazon hopes to monetize its own software in a new growing market.
- January 03, 2017
Predictive analytics, voice-activated devices and artificial intelligence will take shape as significant technology trends in 2017. Some still await further maturity.
- December 14, 2016
Bluewolf co-founder Eric Berridge looks at customer experience management in 2016, predictive analytics challenges and why customers must be at the center of your strategy.
- December 07, 2016
With insight from its phone call leads, Arbor Memorial was able to find out that calls accounted for 1.5 times more sales than online-based leads.
- October 26, 2016
By combing CRM data, Abacus looks to provide finance teams with a clearer picture on costs accrued during marketing campaigns and events.
- August 15, 2016
Sen. Ted Cruz didn't clinch the Republican nomination, but not for lack of technology. Campaign management software on Salesforce tracked donations, volunteers and voters.
- June 27, 2016
Microsoft's LinkedIn purchase may open up APIs and enable new competitors to take advantage of the treasure trove of social CRM data in LinkedIn.
- June 16, 2016
There are a number of tools that help companies collect and analyze customer data behind the scenes, but the most valuable interactions may happen out in the open on social media.
- May 27, 2016
By compiling digital footprint and using predictive intelligence, software company 6Sense looks ahead, not back.
- December 22, 2015
New CRM technologies such as the Internet of Things and native analytics apps piqued interest in 2015. But adoption of these technologies has yet to reach critical mass.
- December 17, 2015
While technologies like the Internet of Things are beginning to make their mark, they are still in the 'formative stages,' says an expert.
- December 17, 2015
As we look ahead to the 2016 IT trends to watch, one key CRM theme is marketing automation adoption, which is poised to grow, says an expert.