Marketing campaign management
- May 25, 2017
By partnering with multiple data monetization companies, The Weather Company is providing more data points to marketers and advertisers.
- April 25, 2017
The changing technology landscape has reshaped the role of CMO to be not only a demand generator but also a revenue driver.
- April 14, 2017
By partnering, two tech giants are able to fill the gaps they have in their customer experience platform.
- March 07, 2017
It's time for sales and service departments to become better connected. Businesses are just beginning to skim the surface of the potential for their integrations.
- February 27, 2017
Longtime CMO Dave Karel of Clari answers questions about the changing landscape of marketing and the role of the CMO.
- November 29, 2016
HubSpot CEO Brian Halligan recently outlined research on how the sales cycle has changed: Supply is up, demand is down and the cold call is dead.
- October 26, 2016
By combing CRM data, Abacus looks to provide finance teams with a clearer picture on costs accrued during marketing campaigns and events.
- June 21, 2016
Starbucks succeeds with price changes thanks to a knowledgeable consumer engagement strategy, while Wal-Mart has struggled given a lack of customer understanding.
- December 17, 2015
As we look ahead to the 2016 IT trends to watch, one key CRM theme is marketing automation adoption, which is poised to grow, says an expert.
- December 14, 2015
Marketers need to put customer experience at the center of content marketing strategy. Technology and process should take second place.
- November 20, 2015
Updates to the Oracle Marketing Cloud aim to give marketers and salespeople more mobile customer engagement options, as well as testing capabilities for marketing content.
- November 11, 2015
Various marketing offerings received improvements at OpenWorld. The upgrades strive to better tailor messages to customers and prospects and cater to SMBs.
- November 11, 2015
Larry Ellison fired a shot across the bow, saying traditional companies like IBM and SAP are no longer competition for Oracle. An expert discusses cloud disruption in this podcast.
- October 27, 2015
Oracle's latest updates to its Marketing Cloud are designed to help marketers make better use of data to segment and target customers, as well as manage campaigns more efficiently.
- July 17, 2015
In this book excerpt, consultant David Forbes advocates that companies focus on understanding what motivates consumers when marketing their products.