- September 01, 2009
After years of collecting customer data, companies have a wealth of information about who their customers are and who's loyal, but finding and managing that data is daunting.
- September 01, 2009
After years of collecting customer data, companies have a wealth of information about who their customers are and who's loyal, but finding and managing that data is a daunting task.
- August 27, 2009
SaaS CRM was brought into many companies by sales divisions circumventing IT. But if they want integration with other systems, IT can't help without business input, experts say.
- August 17, 2009
The dot-com bust brought us on-demand computing. See what innovation columnist Denis Pombriant thinks the current recession will give us.
- August 13, 2009
Open source luminary Larry Augustin -- the new CEO at SugarCRM while the company looks for a permanent replacement for John Roberts -- discusses the CRM market and cloud computing.
Sponsored by SAS Institute Inc. - With streaming analytics you can solve business problems in new ways and seize new revenue opportunities. You can reduce costs and increase efficiency while improving the safety of employees and the security of assets and intellectual property. See More
Sponsored by SAS Institute Inc. - Interactive data discovery and predictive analytics technologies allow business users and analysts to identify important trends and relationships in data sets and drill down into questions from any angle. They also allow business users to collaborate with specialists to create, refine and select the best predictive models. See More
Sponsored by SAS Institute Inc. - You’re getting started with a big data analytics project on Hadoop and are impressed by the cost savings on storage compared with your data warehouse. You’ve read that TrueCar, a company that collects vast volumes of car price data for its online car-buying business, has cut its monthly data storage cost from $19/GB to $0.23/GB. So you’re wondering, should you consider moving all your business intelligence efforts to Hadoop? See More
Sponsored by SAS Institute Inc. - You want to get started with a big data project at your company, but you're unfamiliar with Hadoop and you're unsure your project will deliver value. Relax. Many organizations are struggling to implement Hadoop for a variety of reasons. In "The Current State of Hadoop in the Enterprise," by the International Institute for Analytics and sponsored by SAS, you'll find a handy list of five steps to maximize the value of a Hadoop big data project for your organization. See More
- August 10, 2009
In his first column for SearchCRM.com on trends in social CRM, Paul Greenberg examines the emergence of vertical communities, including Lane Bryant and the National Comprehensive Cancer Network.
- August 06, 2009
Get expert advice on how to maximize customer interactions to build customer equity. Learn effective ways to measure customer value, determine the cost of keeping a customer and how to set metrics that encourage call center agents to build customer ...
- August 06, 2009
A recent survey found that, despite the down economy, customer experience counts for more than cost when it comes to consumer spending and loyalty.
- August 04, 2009
Software to connect CRM to social networks and help sales reps conduct client research and hire has emerged in recent months. Yet, some of that can already be done with free tools.
- July 23, 2009
These days, businesses need all the help they can get. Sales performance management (SPM) applications provide insight into sales activities, streamline operations, and open the door to new opportunities.
- July 20, 2009
In this column, Denis Pombriant discusses social media and its implications for CRM. He says establishing sales and marketing as thought leaders is key to social CRM success.
- July 14, 2009
Allegiance is adding Inquisite's online surveying tool to build out its enterprise feedback management offering.
- July 13, 2009
As it expands and draws more CRM users, Microsoft, like Salesforce.com, is emphasizing its capabilities as an application platform, not just a CRM provider.
- July 09, 2009
Eastman Chemical, a longtime SAP customer, turned to its enterprise application provider to build out its unified communications technology in the contact center.
- July 02, 2009
A recent ranking of sales performance management software by Ventana Research found a tight race among the top four vendors.