- February 10, 2015
Corporations are using customer data to gain a competitive edge in the market, but new analytics technologies pose privacy downsides.
- January 20, 2015
Russ Hearl built a sales team from three 'lone wolves' to a fleet of 40-plus reps. How? By taking a Henry Ford approach to sales management strategy.
- January 13, 2015
Adobe Campaign, the marketing automation tool in the Adobe Marketing Cloud suite, enables companies to use customer data to tailor marketing efforts.
- January 12, 2015
Companies want to use data to personalize customer interaction and boost sales. But data silos have left some adrift.
- January 08, 2015
In this book excerpt, thought leader and author David Giannetto discusses ways companies can cost-effectively identify and gain customers.
Sponsored by IBM - B2B value chains have always been complicated webs of different data types and standards. During the past few years, however, complexity has increased dramatically, with staggering levels of data growth and the deployment of innovative new IT initiatives, such as cloud computing, the Internet of Things (IoT), social media and big data analytics. See More
Sponsored by IBM - This is a critical time in the evolution of business-to-business integration. Companies are becoming much more reliant on digital technologies for day-to-day business activities. IDC says digital transformation is changing the way enterprises operate and reshaping the global economy. See More
Sponsored by IBM - File transfer is one of the vital functions of B2B collaboration. Organizations require safe, secure and compliant file transfer in order to drive revenue, satisfy customer requirements and enable effective collaboration across the entire B2B value chain. See More
Sponsored by IBM - Reducing complexity in managing business-to-business integration is one of the primary challenges for IT teams. With the growth of the Internet of Things (IoT), social networking and big data analytics, the need to simplify partner interactions and automate processes is becoming more critical than ever. By simplifying B2B collaboration, IT can reduce costs, enhance partner and customer experiences, and leverage real-time visibility and analytics to drive business innovation. See More
- November 25, 2014
Industry watchers say retailers need to exploit mobile devices and community forums to end the race to the bottom of deep discounting.
- November 18, 2014
Beacons can potentially enhance the in-store customer experience, but there's no one-size-fits-all blueprint that retailers and brands can follow.
- November 17, 2014
JackThreads uses data to shape customer experience strategy, from which products to sell and how to inform customers to seal the deal.
- November 13, 2014
Marketing departments used to dump junk customer leads in the lap of sales, then wash their hands of the sales process. Today, that won't cut it.
- November 11, 2014
Saddled with ancient ERP and CRM systems, one company took the leap and implemented an all-in-one system.
- November 05, 2014
A new study has revealed that, in jobs that include incentives as part of pay, women make less than men despite better performance.
- October 30, 2014
Pegasystems mixes newly acquired technology into app; Act integrates sales automation, marketing into new version; Criteo expands marketing capabilities.
- October 03, 2014
Collaboration software company Atlassian acquired 40,000 customers -- with no sales team. It uses self-service to hack into the traditional sales model.
- September 22, 2014
Many companies are moving to subscription-based models to deepen customer relationships.
- September 22, 2014
Aviso Insights gives sales teams better forecasting capabilities; Base CRM releases new sales-centric features; Pegasystems partners with Atos.