News

News

  • August 15, 2014 15 Aug'14

    Multichannel retail faces new challenges, says RSR report

    In the era of multichannel retail, companies are struggling with customer data management, inventory fulfillment and more.

  • August 08, 2014 08 Aug'14

    Sales and marketing platform captures client data

    Sales and marketing platform Salesgenie looks to upgrade lead management and marketing capabilities, enabling users to customize email campaigns and contact prospects; and other CRM news.

  • August 01, 2014 01 Aug'14

    Sitecore, Komfo join to create social marketing suite

    After buying a majority stake in Komfo, CEM platform provider Sitecore has launched Sitecore Social, a social media marketing suite that allows marketers to publish content on those channels; and other CRM news.

  • July 07, 2014 07 Jul'14

    Marketo, Integrate join forces in software collaboration

    Marketing software company Integrate announced it will join Marketo's LaunchPoint Ecosystem; other CRM news.

  • May 27, 2014 27 May'14

    Customer empowerment shifts enterprises' focus, sparks innovation

    Companies need to take a data-driven approach to marketing, sales and product development to stay ahead of the customer empowerment curve.

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  • May 12, 2014 12 May'14

    Social media analysis for the masses and more CRM news

    BlabPredicts forecasts Web conversation up to 72 hours in advance; Genesys teams up with Zendesk for multichannel customer service and other CRM news.

  • April 03, 2014 03 Apr'14

    From good to great: Kawasaki's art of enchantment

    At the AIIM 2014 conference, Guy Kawasaki outlined three pillars of behavior common to companies that have mastered the art of customer enchantment.

  • March 20, 2014 20 Mar'14

    CRM development: Building apps on top of CRM systems

    Companies are turning to CRM to build new customer-facing applications. Does this kind of CRM development save time and money?

  • March 07, 2014 07 Mar'14

    CRM software subscription models: Do they make sense?

    Cloud trends have made the software subscription model attractive to companies rather than paying a lump-sum up-front cost.

  • March 03, 2014 03 Mar'14

    Community software won't always cut it for customers

    Community software gives customers a new avenue to voice their opinions and grievances, but high-touch interaction is still part of customer service.

  • March 03, 2014 03 Mar'14

    Community forums become customer support software

    Customer support software exploits community forums to address customer support issues in a low-cost way.

  • February 10, 2014 10 Feb'14

    Avaya IP Office includes contact center: CRM news

    Avaya IP Office has a new release, 8x8 is improving virtual contact center offerings, and InTouch has new offerings for CRM pros.

  • February 07, 2014 07 Feb'14

    Better data hinges on CRM system integration

    Here's why a lack of CRM system integration with other corporate data can be the difference between success and failure of an IT project.

  • February 03, 2014 03 Feb'14

    A sneak peek for CRM applications and more

    CRM professionals can look forward to new applications hitting the market and redefining the very meaning of the word 'customer,' says Alan Earls.

  • January 14, 2014 14 Jan'14

    CRM trends 2014: Insights from the ICMI

    ICMI's Sarah Stealey Reed offers her insights about CRM trends in 2014, including emerging channels and the importance of getting the right data.

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