- March 03, 2015
Companies jumping on the mobile payment bandwagon need to tread carefully as consumers are still skeptical about the security of their data.
- March 02, 2015
Mark Roberge, chief revenue officer at HubSpot, uses serious data analysis when hiring sales staff. But science doesn't crowd out instinct.
- March 02, 2015
Contact center agents are supposed to help customers with issue resolution. But that's tough when agents lack good working knowledge of products.
- February 10, 2015
Corporations are using customer data to gain a competitive edge in the market, but new analytics technologies pose privacy downsides.
- January 20, 2015
Russ Hearl built a sales team from three 'lone wolves' to a fleet of 40-plus reps. How? By taking a Henry Ford approach to sales management strategy.
Sponsored by SAS Institute Inc. - By using the SAS Marketing Automation solution, Hana Tour Group could launch more effective campaigns and see clear results from its customized marketing. See More
Sponsored by IBM - B2B value chains have always been complicated webs of different data types and standards. During the past few years, however, complexity has increased dramatically, with staggering levels of data growth and the deployment of innovative new IT initiatives, such as cloud computing, the Internet of Things (IoT), social media and big data analytics. See More
Sponsored by SolidFire - When a host server fails to deliver a sufficient level of IOPS, the solution is often to invest in solid-state storage. As many organizations have discovered, however, solid-state storage is a costly solution that may only temporarily correct the problem. Like any other storage technology, there is a limit to the number of IOPS that solid-state storage can deliver, and it is often only a matter of time before this limit is reached and the performance problems return. See More
Sponsored by SAS Institute Inc. - With streaming analytics you can solve business problems in new ways and seize new revenue opportunities. You can reduce costs and increase efficiency while improving the safety of employees and the security of assets and intellectual property. See More
- January 13, 2015
Adobe Campaign, the marketing automation tool in the Adobe Marketing Cloud suite, enables companies to use customer data to tailor marketing efforts.
- January 12, 2015
Companies want to use data to personalize customer interaction and boost sales. But data silos have left some adrift.
- January 08, 2015
In this book excerpt, thought leader and author David Giannetto discusses ways companies can cost-effectively identify and gain customers.
- November 25, 2014
Industry watchers say retailers need to exploit mobile devices and community forums to end the race to the bottom of deep discounting.
- November 18, 2014
Beacons can potentially enhance the in-store customer experience, but there's no one-size-fits-all blueprint that retailers and brands can follow.
- November 17, 2014
JackThreads uses data to shape customer experience strategy, from which products to sell and how to inform customers to seal the deal.
- November 13, 2014
Marketing departments used to dump junk customer leads in the lap of sales, then wash their hands of the sales process. Today, that won't cut it.
- November 11, 2014
Saddled with ancient ERP and CRM systems, one company took the leap and implemented an all-in-one system.
- November 05, 2014
A new study has revealed that, in jobs that include incentives as part of pay, women make less than men despite better performance.
- October 30, 2014
Pegasystems mixes newly acquired technology into app; Act integrates sales automation, marketing into new version; Criteo expands marketing capabilities.