2013 SearchCRM in review

Top 5 Resources of 2013

The influx of new technologies, such as tablets and smartphones, and the numerous social media platforms (e.g., Facebook and Twitter) have influenced customer experience management in a big way and are constantly affecting and evolving CRM best practices.

We've entered an era where glowing praise or scathing reviews can be instantly viewed by millions of consumers, and companies have taken note.

But how exactly are companies tackling this new challenge?

Inside, read core strategies and customer experience management best practices that organizations such as Disney, Samsung, and San Francisco based company known for its portable speakers, Jawbone, are currently applying to their CEM practices.


This was first published in December 2013

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