Will customers get lucky with Siebel 7.7?

Article

Will customers get lucky with Siebel 7.7?

There is a time to upgrade and, for some, a time to wait.

For Siebel users, it is at the very least the time to start thinking about the move to the  7.7 line , said Liz Roche, vice president of

    Requires Free Membership to View

    When you register, you'll begin receiving targeted emails from my team of award-winning editorial writers on the latest customer relationship management (CRM)and call center technology issues today. Our goal is to keep you informed on the hottest issues facing this fast-changing industry.

    Hannah Smalltree, Editorial Director

    By submitting your registration information to SearchCRM.com you agree to receive email communications from TechTarget and TechTarget partners. We encourage you to read our Privacy Policy which contains important disclosures about how we collect and use your registration and other information. If you reside outside of the United States, by submitting this registration information you consent to having your personal data transferred to and processed in the United States. Your use of SearchCRM.com is governed by our Terms of Use. You may contact us at webmaster@TechTarget.com.

technology research services with Meta Group of Stamford, Conn.

"Our clients are saying it's not always a no-brainer to justify moving," Roche said. "But organizations should at least start planning."

Siebel customers have a little breathing room if they're on an earlier installment of version 7, but a new architectural configuration makes the move more important for those on version 6, Roche said.

Not to mention the costs.

For more information
Read CRM guru Paul Greenberg's take on the release of 7.7 and the challenges facing Siebel

Learn what Siebel has done with the order management piece of 7.7

"We've heard from our customer base -- and Siebel has confirmed this -- that organizations on versions prior to 7.x, or those who don't have a plan to move, will face up to 25% more in maintenance charges," Roche said. "Siebel is saying we want everyone upgraded."

The more difficult decision is whether to move from version 7.5.3 to version 7.7.

Bill Steinman, project leader for a 7.7 implementation at a large medical technology company, made the difficult decision, and so far is pleased with the results.

Steinman's company had been using the call center application from 7.5 for about a year when it decided to upgrade. So far, reaction has been positive, Steinman said.

"We've received a lot of feedback about performance," he said. "The biggest thing is user response times, the quick login time, fast-screen loading."

A beta tester for Siebel, Steinman's shop runs the application at a 60-seat call center and is thinking of adding a complaint handling and the enterprise content management module.

While higher maintenance fees are the stick to get people to upgrade, the usability enhancements and the focus on lowering the total cost of ownership are the carrot, Roche said. It was the usability and the performance that convinced Steinman to make the move.

Additionally with 7.7, Siebel has evolved its  vertical strategy . With what Siebel calls "industry specific solution sets," the company has added pre-bundled best practices, vertical processes and new products. The acquisition of Eontech, a banking software specialist in Dublin, has bolstered Siebel's retail banking products, and customers in the automotive and hospitality industries should also consider the upgrade, Roche said.

The move to 7.7 should also be an easier experience than the move from version 6, which many have still not made.

"Version 6 was one of the most popular and stable Siebel releases on the old client server technology," said Denis Pombriant, managing principal for Stoughton, Mass.-based Beagle Research Group. "When Siebel jumped up to 7.0 and re-architected, they took a hit in customer satisfaction that was pretty widely reported in the industry."

Pombriant's research, however, indicated that in the 7.3.4 release, Siebel was able to turn that around and by 7.5.3 it was heading back to pre-7.0 customer satisfaction numbers, he said.

Additionally, Pombriant expects Siebel to continue developing the 7.7 architecture for a long period of time and doesn't expect a version 8 before the end of the decade.