Vendors and users alike are grappling with how to leverage CRM investments and build customer centricity across the enterprise. That means finding better ways to maximize customer data, increase levels of customer service, provide more agile tools to sales and marketing teams and revolutionize the contact center. That's a long wish list, but this year's SearchCRM.com Products of the Year winners are well on their way to helping CRM practitioners meet many of those goals.
The 2004 Products of the Year awards vividly reflect the innovation in our industry. Each of the winning products solves real-world problems and makes your company's CRM initiative more compelling. And this year's awards prove that larger, older and more established companies don't have a monopoly on innovation.
Entrants were judged on six criteria:
- Ease of integration into existing environments
- Ease of use
More than 75 submissions were scrutinized, and the best of that group were judged by a panel of independent experts, analysts and editors. Products were scored on all of the previously mentioned criteria. Some of the winners were highly innovative; some set new benchmarks for value or another attribute; and some just had a great combination of several qualities. But all represent a new state of the art for CRM products.