There is perhaps no business application more ubiquitous than Microsoft's Office suite and many CRM vendors strive...
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to integrate with Redmond in the hopes of fostering user adoption.
Today, San Francisco's Salesforce.com upped the ante, creating the sforce Development Program for Microsoft Office. The program, an extension of Salesforce.com's sforce integration development platform, offers an extension of Salesforce.com's hosted CRM into Microsoft Office applications.
The developer program includes a plug-in tool kit with sample codes, allowing developers to access the Salesforce.com application program interface. Salesforce.com is also extending its On-Demand Marketplace, an online community launched last year that allows developers to reach Salesforce.com's customer base, to include an Office applications category. Finally, the program adds dedicated message boards within the sforce development community for those integrating with Office applications.
Increasingly, Microsoft is positioning its Office environment as a platform upon which applications can be built, said Adam Gross, director of product marketing for Salesforce.com.
In fact, Salesforce.com took a similar approach when it released Customforce.com. Salesforce.com is no longer a browser-only application, insisted Gross. Now, more than 20% of traffic to Salesforce.com is coming from outside of the browsers, such as PDAs and enterprise and desktop applications, he said.
"There are already a number of in-market solutions," Gross said. "There is one that sells specialized integration to an Exchange server for advanced calendaring between contacts and salespeople and another using Excel as a data cleansing and mining tool."
Sforce partners joining the program include VIPmail with Outlook integration, Pragmatech Software Inc. with Word Integration and CanyonBridge with Exchange integration.