In this podcast, Martha Rogers, who has co-authored with Don Peppers six books on marketing and customer relationships, discusses her concept of Return on Customer, customer lifetime value and how forward-thinking organizations are measuring the customer experience and customer value. Rogers co-founded the Norwalk, Conn.-based Peppers & Rogers Group, a customer-focused management consulting firm.
| Voices of CRM: Martha Rogers, Return on Customer |
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- Download the podcast here: Rogers, the co-author of six books on marketing and customer relationships with Don Peppers and co-founder of the Peppers & Rogers Group, discusses Return on Customer and customer lifetime value.
| Program Links: |
- Peppers keynote: Get a piece of the ROC: Don Peppers explains the concept of Return on Customer to attendees of the Smart CRM show in Atlanta.
- Ask the CRM Expert: Tom Pisello, an expert on SearchCRM.com, shares his take on Return on Customer and customer lifetime value.
- Free download: The One to One Future Revisited: Download a free copy of "The One to One Future Revisited," a 10th anniversary supplement to Peppers and Rogers' landmark customer book.
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