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Voices of CRM: Martha Rogers on Return on Customer and Customer Value

Barney Beal
@24872

In this podcast, Martha Rogers, who has co-authored with Don Peppers six books on marketing and customer relationships, discusses her concept of Return on Customer, customer lifetime value and how forward-thinking organizations are measuring the customer experience and customer value. Rogers co-founded the Norwalk, Conn.-based Peppers & Rogers Group, a customer-focused management consulting firm.


  Voices of CRM: Martha Rogers, Return on Customer 

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