At the Microsoft Convergence show, representatives from Cold Stone Creamery, Roland DGA and WellMark Blue Cross...
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Blue Shield shared their advice and best practices in implementing CRM. The three practitioners represent different sides of CRM. Cold Stone Creamery's Heather Dorr is a senior manager for marketing. Bob McMahon is a senior business systems manager for Roland DGA and Jeff Beelman is a group leader for customer service at WellMark BlueCross BlueShield.
Getting processes and workflow right is a clear starting point.
|Voices of CRM: Users give CRM tips|
- Download the podcast here: Three attendees at Microsoft Convergence -- a marketing executive, a customer service manager and a systems manager -- share advice on implementing CRM.
- (0:40) Roland DBA's Bob McMahon, senior business systems manager.
- (4:47) WellMark BlueCross BlueShield's Jeff Beelman, group leader customer service and technology.
- (8:23) Cold Stone Creamery's Heather Dorr, senior manager marketing information systems.