Article offers CRM-free product

Barney Beal, News Director today took another step toward positioning itself as more than just a CRM company, offering up a new product for users without requiring a CRM license.

Under the San Francisco-based company's Platform Edition, companies can run multiple on-demand applications from the AppExchange, its arsenal of on-demand applications built by and its partners, without buying a corresponding CRM license.

"Companies can extend their success with across the enterprise," said Ariel Kelman, senior director of product platform marketing. "Now we're allowing the platform to be purchased independently."

    Requires Free Membership to View

More on

CRM not enough, eyes content management expands Apex, lands Dell

Under the Platform Edition, users can run applications on one instance, with the same security model, data model and user interface. Additionally, the Apex DB allows users to create an on-demand database and use the Apex Web Services API.

There are currently about 575 applications on AppExchange, a majority of which are CRM-focused, according to Kelman. But some customers have built applications not aligned with the traditional Related Topics: CRM industry news, VIEW ALL TOPICS

There are Comments. Add yours.

TIP: Want to include a code block in your comment? Use <pre> or <code> tags around the desired text. Ex: <code>insert code</code>

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
Sort by: OldestNewest

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to: