Voices of CRM: Sheryl Kingstone on mobile CRM

Sheryl Kingstone, director for customer centric strategies at the Yankee Group, discusses deploying mobile CRM applications, choosing between your CRM vendor or partner applications and best practices.

Sheryl Kingstone
Sheryl Kingstone

In this podcast, Sheryl Kingstone, director for customer centric strategies at the Yankee Group, shares her insight into mobile CRM.

She discusses deploying mobile CRM applications, choosing between a CRM suite vendor for your mobile needs or turning to partners for their mobile applications. She also shares some of the pitfalls and best practices for mobile CRM.

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  Voices of CRM: Sheryl Kingstone  

  • Download this podcast here or listen from this Web page by clicking "play" below:

    Sheryl Kingstone, program manager for customer centric strategies at the Yankee Group, discusses deploying mobile CRM applications, choosing between your CRM vendor or partner applications and best practices.



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