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Voices of CRM: Sheryl Kingstone on mobile CRM

Barney Beal, News Director
Sheryl Kingstone

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In this podcast, Sheryl Kingstone, director for customer centric strategies at the Yankee Group, shares her insight into mobile CRM.

She discusses deploying mobile CRM applications, choosing between a CRM suite vendor for your mobile needs or turning to partners for their mobile applications. She also shares some of the pitfalls and best practices for mobile CRM.

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  Voices of CRM: Sheryl Kingstone  

  • Download this podcast here or listen from this Web page by clicking "play" below:

    Sheryl Kingstone, program manager for customer centric strategies at the Yankee Group, discusses deploying mobile CRM applications, choosing between your CRM vendor or partner applications and best practices.



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