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• Oracle releases latest version of Siebel CRM On Demand

As with Oracle's new premise-based application, Siebel 8.0, advances in Siebel CRM On Demand focus on usability. Adding Web 2.0 technology has made user tasks simpler and navigation, mouse clicks and page refreshes fewer, according to Oracle.

"The big thing that's going to disturb the enterprise is Web 2.0," said Anthony Lye, senior vice president of CRM On Demand at Oracle. "People will exploit those advances to drive knowledge workers."

The new release also features customization capabilities that allow businesses to tailor the application to their business processes, embed best practices, streamline data entry, and configure different layouts for different types of records.

For more on on-demand CRM See a demonstration of Siebel On Demand Learn how the CRM market stacks up and how SaaS is driving investment

"[Customization] tends to be an area where on-demand can be really limiting," said Rebecca Wettemann, vice president with Wellesley, Mass.-based Nucleus Research. "It's pretty feature-rich, intuitive CRM. This is a pretty good step in terms of usability as well."

User adoption remains a key factor in successful deployments of CRM, according to industry analysts.

A major initiative for Siebel when it was first launched, the On Demand application

Siebel CRM On Demand is available now and starts at $70 per user per month.

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