CRM integration: Top five headlines

Article

CRM integration: Top five headlines

Christine Cignoli, Associate Editor

Browse these articles on CRM integration to get tips on integrating and managing customer data before, during and after a CRM implementation. For this special report, we've partnered with our sister site SearchDataManagement.com, an

    Requires Free Membership to View

    When you register, you'll begin receiving targeted emails from my team of award-winning editorial writers on the latest customer relationship management (CRM)and call center technology issues today. Our goal is to keep you informed on the hottest issues facing this fast-changing industry.

    Hannah Smalltree, Editorial Director

    By submitting your registration information to SearchCRM.com you agree to receive email communications from TechTarget and TechTarget partners. We encourage you to read our Privacy Policy which contains important disclosures about how we collect and use your registration and other information. If you reside outside of the United States, by submitting this registration information you consent to having your personal data transferred to and processed in the United States. Your use of SearchCRM.com is governed by our Terms of Use. You may contact us at webmaster@TechTarget.com.

authority in customer data integration and management information, to bring you the most popular headlines on CRM integration.

 

  Top CRM integration headlines  

 

1. CRM success relies on managing a project post-implementation: CRM managers need to monitor and steer a CRM project after the implementation to ensure success, according to Gartner.

2. Best practices in managing customer data: A survey by Aberdeen found that effective customer data management initiatives have executive endorsement, a centralized location and don't necessarily need master data management.

3. Seven reasons customer data integration projects fail: Customer data integration projects are susceptible to failure because they touch people, process and technology across an enterprise. These are some common pitfalls to avoid.

4. Data integration follows CRM in on-demand deployments: Data integration is evolving as companies migrate to on-demand applications such as Salesforce.com. New tools manage data integration between internal and external applications.

5. Customer data crucial to consolidating CRM: Mergers and acquisitions can result in a tangle of CRM systems and customer information. One consulting firm relied on its partner and careful change management to get through consolidating its separate CRM systems into one instance of Onyx.