Quadstone extends CRM integration capabilities
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Quadstone has announced a dedicated interface for WebTrends CommerceTrends as part of the Quadstone Connector Program. The Quadstone Connector Program extends Quadstone's open systems approach beyond call-level database interfaces to provide specific integration to CRM, BI, Web, rules-based and personalization systems. Quadstone also announced that the Quadstone System now has a dedicated interface to IBM's DB2 Universal Database, and enhanced ODBC connectivity.
Quaero releases new campaign management software report
Quaero LLC has released a new report, "Campaign Management Software: Comparative Analysis," with an interactive decision tool to assist companies in selecting a campaign management software package. Despite the fact that CRM investments are growing at an annual compounded growth rate of 54%, many companies have been slow to implement key technologies because of the lack of knowledge, fear of costs and implementation difficulties, Quaero said.
Commence announces Fast Start Program to help channel partners into mid-market
Commence Corp. has announced its new Fast Start Program, an aggressive channel initiative designed to help new and existing business partners leverage the growing demand for CRM solutions, particularly in the mid-market sector. The new Fast Start Program provides Commence Business Partners with tools and services to master the Commence software and use it to offer customized CRM programs.
Unica announces privacy initiative
Unica Corp. has announced a privacy initiative, dedicated to helping companies automate best privacy practices. New privacy enabling features embedded throughout Unica's modular, cross-channel marketing software, the Affinium Suite, help companies protect customers' privacy while offering the benefits of personalized marketing and services.
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