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Quick Takes: Quadstone extends CRM integration capabilities

Christine M. Campbell, Assistant News Editor

Quadstone extends CRM integration capabilities

Quadstone has announced a dedicated interface for WebTrends CommerceTrends as part of the Quadstone Connector Program. The Quadstone Connector Program extends Quadstone's open systems approach beyond call-level database interfaces to provide specific integration to CRM, BI, Web, rules-based and personalization systems. Quadstone also announced that the Quadstone System now has a dedicated interface to IBM's DB2 Universal Database, and enhanced ODBC connectivity.

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Quadstone

Quaero releases new campaign management software report

Quaero LLC has released a new report, "Campaign Management Software: Comparative Analysis," with an interactive decision tool to assist companies in selecting a campaign management software package. Despite the fact that CRM investments are growing at an annual compounded growth rate of 54%, many companies have been slow to implement key technologies because of the lack of knowledge, fear of costs and implementation difficulties, Quaero said.

Quaero

Commence announces Fast Start Program to help channel partners into mid-market

Commence Corp. has announced its new Fast Start Program, an aggressive channel initiative designed to help new and existing business partners leverage the growing demand for CRM solutions, particularly in the mid-market sector. The new Fast Start Program provides Commence Business Partners with tools and services to master the Commence software and use it to offer customized CRM programs.

Commence

Unica announces privacy initiative

Unica Corp. has announced a privacy initiative, dedicated to helping companies automate best privacy practices. New privacy enabling features embedded throughout Unica's modular, cross-channel marketing software, the Affinium Suite, help companies protect customers' privacy while offering the benefits of personalized marketing and services.

Unica

To have your announcement included in Quick Takes, e-mail Assistant News Editor Christine M. Campbell at ccampbell@techtarget.com.

Related Topics: CRM strategy, VIEW ALL TOPICS

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