Here's a complete look at SearchCRM.com's coverage of CRM Technology Decisions 2003.
Suite rewards: Check out Hilton's four-star branding plan
When
Requires Free Membership to View
When you register, you'll begin receiving targeted emails from my team of award-winning editorial writers on the latest customer relationship management (CRM)and call center technology issues today. Our goal is to keep you informed on the hottest issues facing this fast-changing industry.
Hannah Smalltree, Editorial Director
Hilton acquired another major hotel chain, it needed to do some quick work to align the brands. As it turns out, most of the effort revolved around strategy, not technology.
CRM Technology Decisions: CRM experts offer change management tips
What if you implemented CRM software and nobody used it? Experts at the recent CRM Technology Decisions conference offered some change management tips and tricks to help you avoid that problem.
CRM Technology Decisions: Don't doubt J.D. Edwards' commitment
When you think CRM, J.D. Edwards may not be the first vendor name to come to mind. But the company's CEO is working to change that. Bob Dutkowsky told attendees at CRM Technology Decisions that J.D. Edwards' software should catch their attention for a few reasons.
CRM Technology Decisions: Benioff champions the ASP model
No one can question Salesforce.com CEO Marc Benioff's commitment to hosted CRM -- certainly not anyone attending the recent CRM Technology Decisions conference.
CRM Technology Decisions: Company politics can kill CRM
If you think Democrats and Republicans are bad, just watch company politics ruin a CRM project. At CRM Technology Decisions, analyst Scott Nelson blamed internal strife for the majority of CRM failures.
CRM Technology Decisions: Scrutinize your vendors
You don't need to be Sherlock Holmes, but finding the right CRM vendor does require some pretty keen investigative skills. At CRM Technology Decisions, author and consultant Paul Greenberg armed attendees with a sure-fire selection strategy.
CRM Technology Decisions: Peppers outlines vertical limits
Just because you carve out a nice, industry-specific niche, that doesn't guarantee success. Speaking at last week's CRM Technology Decisions conference, consultant and author Don Peppers advised businesses to find an even greater differentiator.
Brief: Enkata digs into contact center data
Enkata Technologies has introduced Customer Insight Analytics to help organizations make sense of reams of contact center interactions.
Seybold touts cross-channel consistency for CRM
Delivering the opening keynote at the CRM Technology Decisions conference, consultant Patricia Seybold highlighted a major CRM shortcoming and underscored its consequences.
CRM customers: Help us leap integration hurdles
New SearchCRM.com research shows that CRM adopters are most concerned about integrating their software with legacy apps. They also shared their thoughts on how the leading vendors stack up in meeting their needs.
Analyst to business users: Grab the CRM reins
If we've learned one thing from the widely reported CRM failure rates, it's that people and planning hold the keys to success. AMR's Kevin Scott says success comes when business leaders step up to the plate.