NetSuite Inc. on Tuesday said it would add a new set of e-commerce capabilities that tie its hosted CRM and ERP applications together.
With the NetCommerce application, the San Mateo-Calif.-based company hosts a customer's Web site and can integrate transactional data with its CRM system.
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"At most companies, the Web site is run by a bunch of designers and is disconnected from everything," said Zach Nelson, NetSuite president and CEO. "Most applications are good about taking information from the Web site, but they're bad about giving it back."
With NetCommerce, clicks on the Web site will trigger CRM actions, like sending a customer an e-mail notice, and transactional actions, like producing an invoice. NetCommerce also lets a company's customers view their transactional history online. The new features come standard in NetSuite, NetCRM and NetERP.
The company will offer a Web site builder and Web analytics add-on modules with the release of NetSuite 10.0 later this year. The first module, the advanced site builder, allows companies to build their own Web site with tools like Dreamweaver, and host it through NetSuite. In the standard version, NetSuite offers a template.
The module also allows users to select the currency they want displayed on the site with a simple command. A second module for Web analytics will track customer traffic and transactional information.
Pricing will be announced with the NetSuite 10.0 release.