Week of 16 Nov 2015 Salesforce Marketing Cloud now sports predictive analytics tools (18 Nov 2015)
Upgrades to the Marketing Cloud enable marketers to score customer behavior and adjust marketing campaigns to re-engage, or boost interest among, customers.
Week of 09 Nov 2015 Oracle announces cloud-based CRM knowledge management (12 Nov 2015)
Oracle expands knowledge management tools for its service cloud; SalesforceIQ for Small Business gets Desk.com customer service integration.
Week of 26 Oct 2015 Oracle Marketing Cloud updated, with focus on data (27 Oct 2015)
Oracle's latest updates to its Marketing Cloud are designed to help marketers make better use of data to segment and target customers, as well as manage campaigns more efficiently.
Week of 21 Sep 2015 Salesforce Wave can yield results -- when your house is in order (21 Sep 2015)
Getting analytics applications like Salesforce Wave ready to yield insight to adjust business behavior can be challenging. You need to get some foundational issues in place.
Week of 31 Aug 2015 Salesforce launches Service Cloud Lightning Console on eve of Dreamforce 2015 (01 Sep 2015)
With Dreamforce 2015 approaching, Salesforce is applying its new Lightning application to customer service, with the Service Cloud Lightning Console.
Top CRM Story
Convergence attendees rethink CRM initiatives for the modern era SearchCRM.com | 21 Mar 2013
Business people attending the Microsoft Dynamics Convergence conference talk about the difficulties and rewards associated with CRM initiatives.