Week of 20 Mar 2017 When choosing marketing tools, focus on process, not technology (20 Mar 2017)
Neura CMO Kris Bondi answers questions about the evolving role of a CMO and the modern challenges of the position.
Week of 13 Mar 2017 Campaign Monitor's Tagga acquisition merges email marketing, CRM (15 Mar 2017)
The purchase of Tagga is expected to help Campaign Monitor combine cloud email marketing with CRM. Less costly, more personalized marketing campaigns will be possible.
Week of 06 Mar 2017 Six tips for simple, effective SMB cloud CRM implementations (09 Mar 2017)
Thrush Aircraft flew through a cloud-based CRM implementation by engaging employees all along the way. Here are tips based on its success.
It's time for sales and service departments to become better connected. Businesses are just beginning to skim the surface of the potential for their integrations.
Week of 20 Feb 2017 Chatbots, IoT implementation drive SAP next-generation CRM (21 Feb 2017)
As CRM chatbots improve, as well as IoT implementations to support customer service, SAP users find new uses for the tech, thanks to tighter integration to S/4HANA.
Week of 12 Dec 2016 Customer experience trends: Why predictive analytics failed and more (14 Dec 2016)
Bluewolf co-founder Eric Berridge looks at customer experience management in 2016, predictive analytics challenges and why customers must be at the center of your strategy.
Top CRM Story
Convergence attendees rethink CRM initiatives for the modern era SearchCRM.com | 21 Mar 2013
Business people attending the Microsoft Dynamics Convergence conference talk about the difficulties and rewards associated with CRM initiatives.