Week of 15 May 2017 Build a martech stack beginning with CRM, marketing automation and CMS (18 May 2017)
There are about 5,000 vendors in the marketing technology space, but you may need only about three for a complete martech stack. Here's how to choose the right ones.
Week of 17 Apr 2017 Industry-specific CRM systems still on the rise (20 Apr 2017)
Certain segments, such as real estate or the cannabis industry, have unique regulations and specific customers that benefit from specialized CRM.
Week of 10 Apr 2017 Adobe and Microsoft strengthen partnership, integrate products (14 Apr 2017)
By partnering, two tech giants are able to fill the gaps they have in their customer experience platform.
Week of 27 Mar 2017 With growth of social networking comes social media selling (31 Mar 2017)
With Sales Navigator enhancements, which include an enterprise edition, LinkedIn hopes to capitalize on sales reps' increasing use of social media as a sales tool.
Week of 20 Mar 2017 When choosing marketing tools, focus on process, not technology (20 Mar 2017)
Neura CMO Kris Bondi answers questions about the evolving role of a CMO and the modern challenges of the position.
Week of 13 Mar 2017 Campaign Monitor's Tagga acquisition merges email marketing, CRM (15 Mar 2017)
The purchase of Tagga is expected to help Campaign Monitor combine cloud email marketing with CRM. Less costly, more personalized marketing campaigns will be possible.
Week of 06 Mar 2017 Six tips for simple, effective SMB cloud CRM implementations (09 Mar 2017)
Thrush Aircraft flew through a cloud-based CRM implementation by engaging employees all along the way. Here are tips based on its success.
It's time for sales and service departments to become better connected. Businesses are just beginning to skim the surface of the potential for their integrations.
Week of 20 Feb 2017 Chatbots, IoT implementation drive SAP next-generation CRM (21 Feb 2017)
As CRM chatbots improve, as well as IoT implementations to support customer service, SAP users find new uses for the tech, thanks to tighter integration to S/4HANA.
Top CRM Story
Convergence attendees rethink CRM initiatives for the modern era SearchCRM.com | 21 Mar 2013
Business people attending the Microsoft Dynamics Convergence conference talk about the difficulties and rewards associated with CRM initiatives.