Brief: Sage decision for Best

By Barney Beal, News Editor 17 Mar 2005 | SearchCRM.com

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The Sage Group plc is bringing its name back to North America after a three-year hiatus.

The Newcastle, U.K.-based company is the parent company of Best Software, which provides CRM applications ACCPAC, SalesLogix and ACT!. It has been operating under the Best brand since 2001.

Sage will fully adopt the Sage brand for all North American business this month. The move was made to leverage its worldwide strength as a provider of business management software for small and medium businesses, the company said.

"The Sage brand is synonymous with excellence in accounting and business management software for millions of SMBs around the globe," Paul Walker, Sage CEO, said in a statement. "The strength of Sage as a global software leader will now stand clearly behind our more than 2.3 million SMB customers in North America."

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