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Study finds PDAs would encourage CRM use



DATE: 25 Nov 2002

SOURCE: destinationCRM

URL: http://www.destinationcrm.com/...

Editor's Summary: In a recent study salespeople said CRM and sales force automation software are too time-consuming, difficult to access and provide limited value to them in the field. PDA access to the applications would drive adoption, the research found. Perhaps not surprisingly, the study was conducted by mobile enterprise software producer AvantGo. FULL STORY


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