Data Quality Quiz

By Editorial Staff 03 Nov 2005 | SearchDataManagement.com

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1. Some organizations appoint this individual to be responsible for data management and data quality from a business perspective.
a. data analyst
b. data steward
c. information architect
d. data keeper

2. This is a data management practice that characterizes the content, quality, and structure of your data.
a. data enrichment
b. data caving
c. data refinement
d. data profiling

3. This term is used to define the process of consolidating and managing customer information from all available sources to create a single customer profile:
a. Customer Data Integration
b. Customer Relationship Management
c. data profiling
d. data consolidation

4. This type of data (also known as source data) is data that has not been processed for use:
a. staging data
b. distilled data
c. raw data
d. pure data

5. What is the process of removing erroneous, incomplete or old data from a database?
a. data eradication
b. data cleansing
c. data unloading
d. data purging

6. This is the term for the process of matching customers belonging to a group, usually identified by the same address.
a. householding
b. data association
c. customer data relating
d. data grouping

7. This is the term for the augmenting of data from third-party sources, for example to add customer demographics when only the customer name is known:
a. third-party data enhancement
b. data enrichment
c. data collection
d. customer profiling

8. What is an action that is NOT a good method for handling poor quality data upon entering a warehouse environment?
a. hold it out
b. bring data in, but report on it
c. change it to clean data
d. bring it in

9. Which of the following data quality violations in a name CANNOT be cleansed by using rules?
a. a space in front of a name
b. use of all capitals
c. name misspelling
d. inconsistent use of middle initial

10. This is any type of process conducted to prepare data for some additional processing procedures:
a. data mining
b. data preprocessing
c. data scrubbing
d. data warehousing

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See the rest of our quiz topics
Answer Key:

1.) b. data steward
Barney Beal's article explains why you should "Put your faith in CRM's data stewards".

2.) d. data profiling
Read up on data profiling in this white paper: "Advanced data profiling and analysis technology".

3.) a. Customer Data Integration
SearchCRM.com has more information in their Featured Topic, Customer Data Integration

4.) c. raw data
Get a detailed definition of raw data from Whatis.com.

5.) b. data cleansing
Read up on the best ways to tackle your data cleansing chores: "Two options for data cleansing"

6.) a. householding
Find out more about householding and other customer matching techniques.

7.) b. data enrichment
Ask SearchCRM.com's business intelligence expert William McKnight your question on data enrichment and other data quality issues.

8.) d. bring it in
Browse through our collection of stories from around the Web on data quality

9.) c. name misspelling
Get information on how to avoid some of today's data quality violations

10.) b. data preprocessing
For more information, see our tip about data preprocessing.

Tags: Data quality management,  VIEW ALL TAGS

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