Podcast

Better data hinges on CRM system integration

Lots of initiatives live or die based on whether the systems that power them, such as CRM systems, can be integrated with other corporate data. And now, with cloud development becoming ubiquitous, customer relationship applications are platforms of sorts. But the data that resides there needs to hook into other systems such as those residing in ERP and ECM systems, social media platforms, data analytics applications and more.

Denis PombriantDenis
Pombriant

Equally important, we need to consider a diversity of data sources in the integration process.

"Today, increasingly, we need to consider a wider range of data and business processes," said Denis Pombriant, the CEO of Beagle Research Group. Pombriant noted that we need to take a more holistic approach to data and understand the differences between quantitative and qualitative data.

To check out this podcast, listen here.


This was first published in February 2014

There are Comments. Add yours.

 
TIP: Want to include a code block in your comment? Use <pre> or <code> tags around the desired text. Ex: <code>insert code</code>

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
Sort by: OldestNewest

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to: