SearchCRM.com is proud to welcome world-renowned customer strategists
Don Peppers and Martha Rogers in a podcast series on Creating Customer Value. In this
monthly podcast, Peppers and Rogers will answer FAQs from SearchCRM.com readers on building trust
with customer strategy and customer equity in the short-term and the long-term.
Listen to these podcasts for insight, and ask your own questions of Peppers and Rogers to be answered on an upcoming podcast.
If you prefer to read rather than hear Peppers and Rogers' answers, visit SearchCRM.com's Ask the Expert pages:
Ask the Expert: Customer
equity: Long-term and short-term
Ask the Expert: Building
trust with customer strategy
Don Peppers and Martha Rogers are the founding partners of Peppers & Rogers Group and 1to1 Media, a customer-focused consultancy and award-winning publishing group, and they have written seven books on customer value and customer strategy.
Creating Customer Value podcast
archive
Understanding
customer expectations
Using
Web 2.0 technology to build customer loyalty
Relationship
marketing and customer equity with Don Peppers
Secrets to
success in using technology to optimize your online customer experience
Understanding
customer trust and its impact on the customer experience
Building a
customer strategy with Martha Rogers
Building the
trust of customers with Don Peppers
Linking call
center agents and customer profit with Martha Rogers
Customer
complaint management with Don Peppers
Creating value for
customers and shareholders with Martha Rogers
Customer value
management with Don Peppers
Customer equity
management tips from Martha Rogers
Tying
trust to customer values with Don Peppers
Managing customer
profitability with Martha Rogers
Understanding
customer behavior with Don Peppers
Maximizing
shareholder value through customers with Martha Rogers
Customer value in
the long-term with Don Peppers
Measuring customer
worth and lifetime value with Martha Rogers
Volume 8: Increasing market share without losing quality, CLV in the
entertainment industry
Volume 7: Customer questionnaires for retail; Making good on a bad
customer experience
Volume 6: Call center training for Generation Y, benefits of
outsourcing
Volume 5: Best practices for firing customers, customer experience
management (CEM)
Volume 4: Customer reminders, B2B CRM, prioritizing customers
Volume 3: Punch-card programs, first call resolution (FCR)
Volume 2: Disappearing loyalty, customer standout companies
Volume 1: Business transparency, multichannel marketing, financials
of customer equity
Creating Customer Value, Volume 8
Listen to Don Peppers' advice for a manufacturing company trying to increase market share without compromising quality, a marketer in the entertainment industry who is trying to calculate customer lifetime value (CLV), tips on how to involve the marketing team in developing a customer strategy and advice on how call center agents can build customer equity by engaging customers emotionally.
Download
the podcast here: CRM gurus Peppers and Rogers offer advice on building customer trust and
customer equity in this podcast.
Click below to listen on your computer or download to your mp3 player for on-the-go expert advice.
Click on the arrow to play the podcast:
This was first published in January 2008