Talking CRM

Customer data analysis isn't reserved just for marketing in 2014

Will marketing, customer service and IT ever be combined into one department? It's not beyond the realm of possibility, said Denis Pombriant, president of Beagle Research Group LLC, and it might even be a trend that takes off this year, he suggested.

For more on customer data analysis

How Expedia uses customer data analysis

Get smart about social media data analysis

It's more important than ever to gain customer insight with customer data analysis tools to provide clients with better service and personalized marketing. Such a department should exist, Pombriant said.

"We've heard folks … talking about how the chief marketing officer is going to have a bigger technology budget than the CIO in a few years," Pombriant said. "I'm wondering if what we might end up seeing is a new job title at the C-level. It's part CIO and it's part CMO."

Pombriant also predicts a move to a more holistic approach to social CRM and marketing, more efficient ways of analyzing customer data and other 2014 CRM trends. Check out this podcast to hear his prognostications for CRM in 2014.


This was first published in December 2013

There are Comments. Add yours.

 
TIP: Want to include a code block in your comment? Use <pre> or <code> tags around the desired text. Ex: <code>insert code</code>

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
Sort by: OldestNewest

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to: