Talking CRM

Customer experience trends: The importance of context

Robert Scoble spots customer experience trends developments in digital marketing and other areas of customer relationship management. Scoble is the co-author of The Age of Context and startup liaison officer at Rackspace US Inc.

For more on customer experience trends

Picture this: Nikon's new customer experience department

Modern multichannel customer experience trends

"Rackspace asked me to . . .  study the future," Scoble said. "I . . . talk to tech executives and innovators . . . and find out where the world is going." As part of his role, Scoble analyzes technology trends and predicts what they mean for companies and consumers.

How will new technologies that factor in context-related elements such as location change the way we do business? Should we be lamenting the loss of privacy or embracing it? How will new technologies change the customer experience? Scoble attempted to answer some of these questions in this podcast.

Scoble also discussed how wearable computers, the Internet of things, use of social network data and location data will allow for greater personalization and how geotargeting technology will change customer experience and recreation.

 


This was first published in December 2013

There are Comments. Add yours.

 
TIP: Want to include a code block in your comment? Use <pre> or <code> tags around the desired text. Ex: <code>insert code</code>

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
Sort by: OldestNewest

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to: