Customer value in the long-term with Don Peppers

Creating Customer Value, Customer value in the long-term with Don Peppers, February 2008

When developing a CRM strategy, it's important to understand customer equity and how customer value changes over time. In the February installment of Creating Customer Value, a podcast series with Peppers and Rogers, Don Peppers answers questions from SearchCRM.com readers on customer value in the long-term. Don gives tips for recognizing customers with growth potential and examines the affect customer value has on marketing trends. He also gives strategies to increase customer value without detailed customer data.

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    Don Peppers

      Customer value in the long-term 

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