Maximizing shareholder value through customers with Martha Rogers

Maximizing shareholder value through customers with Martha Rogers

Creating Customer Value, Maximizing shareholder value through customers with Martha Rogers, March 2008

Many companies struggle with building value for customers and shareholders simultaneously -- perhaps because they fail to realize customer value and shareholder value are virtually the same thing. In the March installment of Creating Customer Value, a podcast series with Peppers and Rogers, Martha Rogers takes readers questions on customer trust, customer equity and shareholder value. Martha explains the link between customer value and shareholder value and why customer loyalty and trust should be used as ways to build shareholder value. She also provides advice for companies looking to win back lost customers.

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    Martha Rogers


      Maximizing shareholder value through customers 

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