Measuring customer worth and lifetime value with Martha Rogers

Creating Customer Value, Measuring customer worth and lifetime value with Martha Rogers, January 2008

Understanding customer worth can be difficult, and there are many different ways to define, measure and manage a customer's value. In the latest installment of Creating Customer Value, a podcast series with Peppers and Rogers, Martha Rogers answers questions from SearchCRM.com readers on understanding and measuring customer worth. Martha explains how customer worth can be measured in a variety of ways. She also discusses the difference between customer worth and customer lifetime value, two terms that are easily confused.

  • Visit the Creating Customer Value podcast archive.

    Martha Rogers
    Martha Rogers


      Measuring customer worth and lifetime value 

    Download the podcast: Measuring customer worth and lifetime value

    • Back to top