Creating Customer Value, Measuring customer worth and lifetime value with Martha Rogers, January 2008
Understanding customer worth can be difficult, and there are many different ways to define, measure and manage a customer's value. In the latest installment of Creating Customer Value, a podcast series with Peppers and Rogers, Martha Rogers answers questions from SearchCRM.com readers on understanding and measuring customer worth. Martha explains how customer worth can be measured in a variety of ways. She also discusses the difference between customer worth and customer lifetime value, two terms that are easily confused.
|Measuring customer worth and lifetime value|
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