Relationship marketing and customer equity with Don Peppers

Creating Customer Value, Relationship marketing and customer equity with Don Peppers, April 2009.

The relationship marketing approach and the transactional marketing approach are different in many ways, but how do they impact customer equity? Find out in this installment of the Creating Customer Value podcast series. Don Peppers explains how the relationship marketing approach can improve long-term customer equity and whether or not relationship marketing addresses any deficiencies in the transactional marketing approach.


  Relationship marketing and customer equity with Don Peppers  

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Don Peppers
Don Peppers


Recognized for over a decade as a world-renowned expert, entrepreneur and thought leader on customer-focused relationship management strategies for business, Don Peppers is an acclaimed author, influential speaker and a founding partner of the customer-centered management consulting firm, Peppers & Rogers Group.



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This was first published in April 2009

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