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Paul Gillin, social media expert and author of Social Marketing to the Business Customer offers advice for B2B companies on how to approach a social media strategy. From knowing which metrics to use (hint: impressions are so 1995) to low-risk engagement strategies, Gillin provides tips for building customer affinity and trust with social media for B2Bs.

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Social media for B2Bs from engaged, focused customers

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This was last published in February 2012
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