Social media for B2Bs finds engaged, focused customers

Rosemary Cafasso, Contributor

Paul Gillin, social media expert and author of Social Marketing to the Business Customer offers advice for B2B companies on how to approach a social media strategy. From knowing which metrics to use (hint: impressions are so 1995) to low-risk engagement strategies, Gillin provides tips for building customer affinity and trust with social media for B2Bs.

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Social media for B2Bs from engaged, focused customers

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This was first published in February 2012

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