Podcast

Social media for B2Bs finds engaged, focused customers

Rosemary Cafasso, Contributor

Paul Gillin, social media expert and author of Social Marketing to the Business Customer offers advice for B2B companies on how to approach a social media strategy. From knowing which metrics to use (hint: impressions are so 1995) to low-risk engagement strategies, Gillin provides tips for building customer affinity and trust with social media for B2Bs.

Play now:
Download for later:

Social media for B2Bs from engaged, focused customers

  • Internet Explorer: Right Click > Save Target As
  • Firefox: Right Click > Save Link As

 

 


This was first published in February 2012

There are Comments. Add yours.

 
TIP: Want to include a code block in your comment? Use <pre> or <code> tags around the desired text. Ex: <code>insert code</code>

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
Sort by: OldestNewest

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to: