As more and more customers begin using the internet to make purchasing
decisions, connect with other consumers and buy products, its more important now then ever that
companies have well-built, customer-focused ecommerce websites. However, building an ecommerce
website can be tricky, and organizations need to have knowledge of basic selling principles and
general website design in order to create and run a successful ecommerce operation. In this
podcast, learn how to build a successful ecommerce website and offer customers a superior online
experience. You'll hear tips and expert advice for delivering excellent customer service every
time.
| Tips for building an ecommerce website that works |
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Play now:
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Tips for building an ecommerce website that
works
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| About the expert |
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| Martha Rogers | |
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Named one of the nineteen most important business gurus of the past century by Business
2.0 Magazine, Martha Rogers, Ph.D., is a founding partner of Peppers & Rogers Group, one of the
world's leading customer strategy consulting firms. Martha has been recognized for the past decade
as one of the world's leading experts on customer-based business strategies and growing customer
value.
| Related resources on ecommerce websites |
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- See which CRM products offer ecommerce
functionality.
- Learn about Salesforce.com's website-building
tools.
This was first produced in April 2009