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Building an ecommerce website that works: How to offer customers a superior online experience

Get tips for building a customer-focused ecommerce website in this podcast. Learn about ecommerce website development and how ecommerce websites can improve the customer experience.

As more and more customers begin using the internet to make purchasing decisions, connect with other consumers and buy products, its more important now then ever that companies have well-built, customer-focused ecommerce websites. However, building an ecommerce website can be tricky, and organizations need to have knowledge of basic selling principles and general website design in order to create and run a successful ecommerce operation. In this podcast, learn how to build a successful ecommerce website and offer customers a superior online experience. You'll hear tips and expert advice for delivering excellent customer service every time.

 

About the expert:
Named one of the nineteen most important business gurus of the past century by Business 2.0 Magazine, Martha Rogers, Ph.D., is a founding partner of Peppers & Rogers Group, one of the world's leading customer strategy consulting firms. Martha has been recognized for the past decade as one of the world's leading experts on customer-based business strategies and growing customer value.

Next Steps

See which CRM products offer ecommerce functionality.

Learn about Salesforce.com's website-building tools.

This was last published in April 2009

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