Tying trust to customer values with Don Peppers

There are many factors that impact customer trust, and they can vary depending on the organization, the customer, or both. However, there are a few requirements to building customer trust and understanding customer values that apply to every organization, no matter the industry. In this podcast, you'll hear from Don Peppers on tying trust to customer values. He answers questions from readers on building customer trust online, in person, and through an outsourced call center. He also identifies two rules that every organization should follow for building customer trust and gives tips for tying trust to customer values.

  Tying trust to customer values with Don Peppers  

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Recognized for over a decade as a world-renowned expert, entrepreneur and thought leader on customer-focused relationship management strategies for business, Don Peppers is an acclaimed author, influencial speaker and a founding partner of the customer-centered management consulting firm, Peppers & Rogers Group.

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This was first published in June 2008

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