Understanding the opportunities and challenges of sales performance management

In this podcast, Denis Pombriant gives an overview of sales performance management and discusses the benefits and drawbacks of SPM. Pombriant also talks about what types of organizations are deploying SPM today.

In this podcast, Denis Pombriant, founder and managing principal of Beagle Research Group, gives an overview of sales performance management (SPM) and discusses the benefits and drawbacks of SPM. Pombriant also talks about what types of organizations are deploying SPM today.

You'll learn:

  • Benefits and drawbacks of using sales performance management
  • Whether or not sales performance management is worth the investment
  • How quickly organizations can hope to see ROI from a SPM system.

About the author
Researcher, analyst, columnist and blogger, Denis Pombriant has been providing innovative thought leadership to the CRM and on-demand markets since 2000. First as a vice president and practice leader at Aberdeen Group and, since 2004, as founder and managing principal of Beagle Research Group, LLC, Pombriant has provided unique insight into the rapid evolution of the on-demand and CRM markets.

Next Steps

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This was last published in June 2009

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