SearchCRM.com's Voices of CRM audio downloads offer a series of conversations with CRM's visionaries, experts, top executives and practitioners. They share their thoughts on the future of the market, industry news and best practices in managing customer relationships.
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of CRM audio download -- March 21, 2007
At the Microsoft Convergence show, representatives from Cold Stone Creamery, Roland DGA and WellMark Blue Cross Blue Shield shared their advice and best practices in implementing CRM. The three practitioners represent different sides of CRM. Cold Stone Creamery's Heather Dorr is a senior manager for marketing. Bob McMahon is a senior business systems manager for Roland DGA and Jeff Beelman is a group leader for customer service at WellMark BlueCross BlueShield.
Getting processes and workflow right is a clear starting point.
Download this podcast here.
This was first published in January 2007