Marketing automation (small, midmarket)
The top winners in this category are:
- Gold Award:
-
RightNow, traditionally a customer service specialist, first introduced marketing and sales functionality in late 2004. It hasn't taken long for the market to warm up to the new offerings.
2005 Product categories
- Business Intelligence
- Contact Center -- Workforce optimization
- Contact Center -- E-mail response
- Contact Center -- Hosted contact center
- Contact Center -- Speech technology
- Customer Data Integration
- Data quality
- Marketing automation (Enterprise)
- Marketing automation (small, midmarket)
- Online self-service
- Sales force automation (Enterprise)
- Sales force automation (small, midmarket)
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