One key to successful marketing is superior customer analytics. If you don't have solid customer intelligence, you can't market effectively. So it's not too surprising that a company traditionally focused on analytics is the winner in our category for marketing automation for enterprises. Our judges note that SAS Marketing Automation 4.3 is a good fit for high-volume B2C direct marketers in industries like financial services, communications and media, retail/catalog and travel. In fact, last year more than 50 organizations selected SAS Marketing Automation as the technology platform to power their marketing efforts. These customers include MLB Advanced Media and U.S. Bank.

One judge commented: "SAS Marketing Automation 4.3 has unparalleled customer analysis capabilities, strong targeting, segmentation, and list selection." Another judge said, "The key with SAS is multichannel marketing execution tied to world-class customer analytics."

An interesting note about the development of the SAS Marketing product: The company sent software engineers and psychologists to visit customer sites. They shadowed marketers and studied the business process of implementing a campaign from start to finish. It was these insights that were applied to develop new user interfaces specific to various marketing roles. If that wasn't enough, they then tested numerous versions of these interfaces with marketers at Fortune 1000 companies until it had been perfected.

As a result, SAS Marketing Automation 4.3 provides comprehensive data management, campaign management and advanced customer analytics in an integrated, easy-to-use solution. SAS also offers broad platform support and open, standards-based integration with virtually any application or database.

Pricing starts at $227,000 and is based on the number of customer records being analyzed.

Editors of SearchCRM.com