CRM: Introducing the all-new 2004 model

CRM: Introducing the all-new 2004 model

 

 

 

Attend this webcast and you'll...

 **Gain access to a free white paper**

PLUS
**Receive a 30% discount on a blockbuster CRM study**

 

All you need to do is view our upcoming webcast, CRM: Introducing the all-new 2004 model, featuring Bob Thompson, founder of CRMGuru.com, and Dick Lee, leader of Caribou Lake's Customer-1 CRM practice.  After viewing the webcast, you'll receive a link to Dick Lee's latest white paper, "Is CRM Producing To Plan? (Or, are you still "planning to produce?")," and 30% off the new groundbreaking CRMGuru study, "The Blueprint for CRM Success."

 

Pre-register for this upcoming webcast today!

 

 Learn more about the:

        Webcast

        White paper

        "The Blueprint for CRM Success" report

        Speakers: Bob Thompson and Dick Lee

 

 

 


This opportunity is only one of the many benefits you get when you become a member of SearchCRM.com.
 Click here to learn more about what SearchCRM.com has to offer.

 About the webcast:

For over the past two years, CRM technology spending has suffered from the soft economy that has constrained capital spending.  However, this has also forced CRM implementers to formulate a new model for achieving success. During this webcast, real world CRM principles will be backed up with observations from Dick Lee and Bob Thompson, who will share the highlights of a major best practices study. Pre-register today! 

 
Key findings:

 

  • Executives are taking alignment issues among business strategies, business process and technology much more seriously than before.
  • Using CRM for cost reduction has become passé, with front-office effectiveness and productivity now the principle concerns.
  • Many larger customers are willing to make some functional sacrifices in order to stick with their ERP vendor's CRM application -- unless they have to pay a market price.

 

Back to top

 

 

 About the white paper you'll receive:

IS CRM PRODUCING TO PLAN? (Or, are you still "planning to produce?")

By Dick Lee

 

Is your CRM implementation producing ROI to plan? Or, if you're preparing to implement CRM for the first time, are you planning your implementation in a way designed to produce maximum ROI? There is an important link between these two questions.  If your ROI implementation is not producing to plan, the most likely reason for poor production is not having rigorously planned to produce -- and if you're just starting CRM without rigorously planning to produce, you stand only a slim chance of producing to plan.

 

This white paper will show you why:

 

  • Good implementation planning is essential for producing high ROI levels.
  • Yesterday, planning was about dictating to customers and partners. Today, planning is about collaboration and mutual benefits.
  • Overcoming aversion to planning — and to CRM planning in particular — is 80% of the battle.
  • "Blueprint" data show that developing customer-centric strategies is the most important component in planning a successful CRM implementation.

 

Back to top

 

  About the report you'll receive a discount on:

 "The Blueprint for CRM Success" is the first statistically valid study that ties ROI performanace to not only high level implementation activities, but very specific process steps. You won't find a clearer road map to CRM success. This new CRMGuru study breaks fresh ground in defining how to generate ROI through CRM, while disproving many common myths and mantras that so often lead CRM implementers astray.

 

No company should initiate a CRM implementation — or attempt to "fix" a failed implementation — without having this information front and center.

 

Key findings:

 

  • Customer-centric planning is the leading success predictor.
  • The real CRM project failure rate is 35%.
  • About 50% of projects are getting a payback within 18 months.

 

Back to top

 

 

 Bob Thompson's bio:

Bob Thompson is founder and CEO of CustomerThink Corporation, an independent CRM research and publishing firm. He is a leading authority on the role of CRM in the extended enterprise, specializing in CRM related strategies and technologies for Partner Relationship Management and Collaborative eBusiness. Bob is the also the founder of CRMGuru.

Learn more about Bob Thompson, SearchCRM.com Expert
 

 

 

Dick Lee's bio:

Dick Lee heads the Customer-1 consulting practice of Minneapolis based Caribou Lake.  He was among the pioneers of the relationship marketing movement -- starting his customer-centric work in corporate sales in the late 1970s and progressing through sales process design and management, database marketing and strategic planning roles before founding his initial CRM consulting firm, High-Yield Marketing, in 1994.

Dick has also shared his experiences in several books and many journal articles, and he gives keynote addresses and workshops to business audiences internationally. He is the co-author of the CRMGuru studies, Multi-function CRM Software: How good is it? and The Blueprint for CRM Success.

Back to top