1. Technique used to customize offerings for specific customers

The answer to the first question of SearchCRM.com's email marketing quiz defines personalization and discusses e-commerce and one-to-one marketing.

Answer: personalization

On a Web site, personalization is the process of tailoring pages to individual users' characteristics or preferences. Commonly used to enhance customer service or e-commerce sales, personalization is sometimes referred to as one-to-one marketing, because the enterprise's Web page is tailored to specifically target each individual consumer. Personalization is a means of meeting the customer's needs more effectively and efficiently...
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This was first published in October 2006

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