Quiz Answer

4. Emails that allow purchases directly in the message

Answer: transactional email

Transactional email is a type of Web-based marketing in which email recipients can buy goods and services directly from an email message, without being redirected to the retailer's Web site. According to proponents, transactional email leads to significantly higher conversion rates -- the ratio of shoppers to buyers, which goes up when the former is converted to the latter -- than regular email marketing approaches. A number of different transactional email products are available...
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This was first published in October 2006

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