7. Key areas for mobile CRM
According to analysts, not all CRM applications are ripe for mobilization. Which of the following besides SFA is a key focus area for mobile CRM?
a) Enterprise asset management
b) Field service automation
c) Both A and B
d) None of the above
SFA is one area that has long been a natural focus for mobile CRM, notes Gartner vice president William Clark in the report, Mobile CRM makes its move. Enterprise asset management and field service automation are others.
"Field service management is getting a greater push, because it's simply more lucrative," he explains. "I've seen annualized ROIs of 100% to 500%."
This was first published in June 2006